Get Down with Disco-Fungi

News | Christine Dionese L.Ac | December 15, 2009 at 10:15 am

The season’s strangest and perhaps most sustainable advertising campaign is all aglow. The super-savvy biologists at Curb Media have infused the holiday spirit into the environment this time with glow in the dark bacteria. The harmless bacteria affectionately dubbed Disco-fungi, undergoes a natural reaction in the dark, lighting up to glow on just about any surface. Curb bills itself as the world’s first all natural media company. Just over a year in business, Curb Media has received international praise; leading the way in sustainable advertising. If you’re looking to send a message that will last forever, yet leave little environmental trace, consider a petri dish.