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	<title>Comments on: Superfood Marketing Hype &#8211; It&#8217;s Not That Complicated</title>
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		<title>By: chocolate</title>
		<link>http://www.wellwire.com/food/superfoods-food/superfood-marketing-hype-its-not-that-complicated/comment-page-1#comment-7757</link>
		<dc:creator>chocolate</dc:creator>
		<pubDate>Mon, 08 Feb 2010 17:13:25 +0000</pubDate>
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		<description>[...] chocolate in its raw form, is loaded with health benefits and nutrients. It&#8217;s not just marketing hype, there&#8217;s a lot of research on this (as if you needed an [...]</description>
		<content:encoded><![CDATA[<p>[...] chocolate in its raw form, is loaded with health benefits and nutrients. It&#8217;s not just marketing hype, there&#8217;s a lot of research on this (as if you needed an [...]</p>
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		<title>By: Kathryn M.</title>
		<link>http://www.wellwire.com/food/superfoods-food/superfood-marketing-hype-its-not-that-complicated/comment-page-1#comment-37</link>
		<dc:creator>Kathryn M.</dc:creator>
		<pubDate>Wed, 06 May 2009 01:26:27 +0000</pubDate>
		<guid isPermaLink="false">http://drnishantrao.wordpress.com/?p=180#comment-37</guid>
		<description>Mauro,

I believe you missed the point of the entire post.  The idea here is to emphasize your local fruits and vegetables rather than the &quot;miracle&quot;-foods.  It seems that you sell the exact idea to people, or the &quot;super&quot;-food that Dr. Nishant had just discussed in his post.</description>
		<content:encoded><![CDATA[<p>Mauro,</p>
<p>I believe you missed the point of the entire post.  The idea here is to emphasize your local fruits and vegetables rather than the &#8220;miracle&#8221;-foods.  It seems that you sell the exact idea to people, or the &#8220;super&#8221;-food that Dr. Nishant had just discussed in his post.</p>
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		<title>By: Dr. Nishant</title>
		<link>http://www.wellwire.com/food/superfoods-food/superfood-marketing-hype-its-not-that-complicated/comment-page-1#comment-40</link>
		<dc:creator>Dr. Nishant</dc:creator>
		<pubDate>Tue, 05 May 2009 20:33:37 +0000</pubDate>
		<guid isPermaLink="false">http://drnishantrao.wordpress.com/?p=180#comment-40</guid>
		<description>Yes, It is always a matter of perspective which means there is a very fine line between these two sides.

However:

I do believe that we have a social responsibility to create sustainable industry in under developed areas of the world regardless of how lucrative the initial short term revenue of an export industry such as baobab pulp may be.

Fads in this industry come and go.  For a community to grow and prosper in the long run will require more than cashing in on a profitable trend.

There are several exports from Senegal which are not market driven fads such as cashews, shea butter, peanuts etc.  Community driven cottage industries in these sectors have proven long term resilience in the export market.

A prime example is Alaffia skin care (http://www.alaffia.com) from nearby Togo.  These communities have built a product which then generates locally driven community outreach.  The end result is one of the most natural, effective and sustainable lines of skin care made in traditional methods.

There is a growing point of view which is much greater than you and I.  A global perspective where we all share in the impact of decisions made on the other side of the planet.

I was born in Kenya, and I have seen the long term effects that result from the ill founded attempts of greedy entrepreneurs who exploit a local tradition or product for a global market with promises of prosperity.  Ten years down the road there is nothing left when the fickle market trends shift to another field.

This is not sustainability, and this will not create long term community prosperity.</description>
		<content:encoded><![CDATA[<p>Yes, It is always a matter of perspective which means there is a very fine line between these two sides.</p>
<p>However:</p>
<p>I do believe that we have a social responsibility to create sustainable industry in under developed areas of the world regardless of how lucrative the initial short term revenue of an export industry such as baobab pulp may be.</p>
<p>Fads in this industry come and go.  For a community to grow and prosper in the long run will require more than cashing in on a profitable trend.</p>
<p>There are several exports from Senegal which are not market driven fads such as cashews, shea butter, peanuts etc.  Community driven cottage industries in these sectors have proven long term resilience in the export market.</p>
<p>A prime example is Alaffia skin care (<a href="http://www.alaffia.com" rel="nofollow">http://www.alaffia.com</a>) from nearby Togo.  These communities have built a product which then generates locally driven community outreach.  The end result is one of the most natural, effective and sustainable lines of skin care made in traditional methods.</p>
<p>There is a growing point of view which is much greater than you and I.  A global perspective where we all share in the impact of decisions made on the other side of the planet.</p>
<p>I was born in Kenya, and I have seen the long term effects that result from the ill founded attempts of greedy entrepreneurs who exploit a local tradition or product for a global market with promises of prosperity.  Ten years down the road there is nothing left when the fickle market trends shift to another field.</p>
<p>This is not sustainability, and this will not create long term community prosperity.</p>
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		<title>By: Mauro</title>
		<link>http://www.wellwire.com/food/superfoods-food/superfood-marketing-hype-its-not-that-complicated/comment-page-1#comment-39</link>
		<dc:creator>Mauro</dc:creator>
		<pubDate>Tue, 05 May 2009 16:18:55 +0000</pubDate>
		<guid isPermaLink="false">http://drnishantrao.wordpress.com/?p=180#comment-39</guid>
		<description>It&#039;s a matter of points of view. From our point of view it&#039;s better to use our own products, i&#039;m with you.

But do you think about the African point of view? Their small village are growing year after year after the harvesting because they work and they live instead of poor surviving.
But we are deviating from the initial post.</description>
		<content:encoded><![CDATA[<p>It&#8217;s a matter of points of view. From our point of view it&#8217;s better to use our own products, i&#8217;m with you.</p>
<p>But do you think about the African point of view? Their small village are growing year after year after the harvesting because they work and they live instead of poor surviving.<br />
But we are deviating from the initial post.</p>
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		<title>By: Dr. Nishant</title>
		<link>http://www.wellwire.com/food/superfoods-food/superfood-marketing-hype-its-not-that-complicated/comment-page-1#comment-38</link>
		<dc:creator>Dr. Nishant</dc:creator>
		<pubDate>Tue, 05 May 2009 15:55:49 +0000</pubDate>
		<guid isPermaLink="false">http://drnishantrao.wordpress.com/?p=180#comment-38</guid>
		<description>Yes, the point is that we DONT need to import baobab tree pulp from Senegal for people in Italy to benefit from antioxidants, minerals and amino acids.  The baobab pulp serves those in West Africa just as well as a local serving of olives, fresh basil and garlic would an Italian.

They are all &#039;super-foods&#039;.  The only difference is the degree to which we pollute the planet to transport these products, and the profit someone is making from them.  Sure why not as you say Mauro, &quot;try every kind of healthy food mother nature has to offer&quot;.  However if one makes a routine of consuming products from 1000&#039;s of miles away, then we are creating an unsustainable carbon footprint which we will very much have to pay for someday.

Raw vs not is an entirely separate conversation which I will address shortly.

Thank you both for your comments.</description>
		<content:encoded><![CDATA[<p>Yes, the point is that we DONT need to import baobab tree pulp from Senegal for people in Italy to benefit from antioxidants, minerals and amino acids.  The baobab pulp serves those in West Africa just as well as a local serving of olives, fresh basil and garlic would an Italian.</p>
<p>They are all &#8217;super-foods&#8217;.  The only difference is the degree to which we pollute the planet to transport these products, and the profit someone is making from them.  Sure why not as you say Mauro, &#8220;try every kind of healthy food mother nature has to offer&#8221;.  However if one makes a routine of consuming products from 1000&#8217;s of miles away, then we are creating an unsustainable carbon footprint which we will very much have to pay for someday.</p>
<p>Raw vs not is an entirely separate conversation which I will address shortly.</p>
<p>Thank you both for your comments.</p>
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		<title>By: Mauro</title>
		<link>http://www.wellwire.com/food/superfoods-food/superfood-marketing-hype-its-not-that-complicated/comment-page-1#comment-36</link>
		<dc:creator>Mauro</dc:creator>
		<pubDate>Tue, 05 May 2009 07:16:10 +0000</pubDate>
		<guid isPermaLink="false">http://drnishantrao.wordpress.com/?p=180#comment-36</guid>
		<description>Hi Dr. Nishant, good post.

I think that the problem about fruit and vegetables (and generally healthy food) is find real good and organic one.

Fortunately I live in Italy and I buy only fruits that comes from here, avoiding the ones that comes from other countries in Europe, because they have a lot of conservants.

About superfood I think that the people must try every kind of healthy food that mother nature offers us around the earth, but raw food is better. For example, I have an ecommerce and I sell the dried fruit pulp of Baobab that comes from Senegal. It has a lot of healthy properties such as antioxidant, minerals, aminoacids, fibers and much more, but I sell it raw, so the customer can simply use it in water or mixed to his own fruit juice without loosing the pulp properties.
Same can be applied to the fruits you mentioned.</description>
		<content:encoded><![CDATA[<p>Hi Dr. Nishant, good post.</p>
<p>I think that the problem about fruit and vegetables (and generally healthy food) is find real good and organic one.</p>
<p>Fortunately I live in Italy and I buy only fruits that comes from here, avoiding the ones that comes from other countries in Europe, because they have a lot of conservants.</p>
<p>About superfood I think that the people must try every kind of healthy food that mother nature offers us around the earth, but raw food is better. For example, I have an ecommerce and I sell the dried fruit pulp of Baobab that comes from Senegal. It has a lot of healthy properties such as antioxidant, minerals, aminoacids, fibers and much more, but I sell it raw, so the customer can simply use it in water or mixed to his own fruit juice without loosing the pulp properties.<br />
Same can be applied to the fruits you mentioned.</p>
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